If you think granola’s good for you, look again. Read the ingredients of your commercial granola (take Jordan’s for example) and check out the Palm oil and the quantity of sugar:
British Conservation Grade™ Wholegrain Oat Flakes (65%), Raw Cane Sugar, Raisins (13%), Vegetable Oil (Rapeseed Oil, Certified Sustainable Palm Oil), Flaked and Chopped Almonds (3.2%), Honey (1%), Sunflower Seeds, Natural Flavouring
A quick look at the nutritional information shows that there is 26g sugar in every 100g, so it comprises 26% of the granola. More than all the dried fruit and nuts and honey put together.
This is a product that has been called ‘Crunchy Oat Granola with Raisins, Almonds & Honey’, yet honey makes up only 1%. Can we even taste it at that level? The almonds are sliced and diced within an inch of existence and even the raisins are less than the all pervasive sugar.
And what’s natural flavouring? The third paragraph in this article about natural flavouring explains precisely what it could be, but there are so many it would impossible to hazard a guess.
The point is; Jordan’s granola isn’t the worst it could be. It isn’t a crime against humanity, like cheese strings or Spam or Fray Bentos pies*, but it’s sneaky. Under the guise of ‘good for you’, it presents a product that isn’t quite what it says on the tin.
It sets out to deprive the consumer of the luxury of strong and plentiful flavours by using cheap oil instead of butter (palm oil can have a grating, bitter undertone in a product); and it hardly throws a touch to the wind with the honey and nuts that it shouts about on the side of the bag. Instead it relies on sugar and oil and flavourings to replace the essential flavours of the healthy, tasty ingredients which are expensive to buy.
Just…What a disappointment.
Images C/O: Jordans
* never mind the intensively reared animals that were harmed in the making of those products.