Nestle thinks it’s taking over the world. Is it true?

Nestle is literally stealing a country’s water. Right now.

Nestle has invaded certain areas in Pakistan in the past few years, bottling something they call Pure Life water. Ironic, when you think of small children drinking nasty brown sediment because Nestle has the clean stuff. More irony later. Sign here if you think petitions help. Sign anyway.

Unreasonable views on water ownership

This guy is Peter Brabeck, Chairman of the board of directors (back when he was the CEO) of the lovable international vampire society foodstuffs giant, Nestle. Here he is, explaining very reasonably and calmly, that there are two views about water.

The ‘extreme’ view is: if someone is alive that means they have a right to water.

The ‘reasonable’ one that he himself thinks is: water is a foodstuff like any other and should therefore be traded. His lack of selfawareness is gobsmacking. His vile self-assuredness reminds me of a lame James Bond villain, but he hasn’t the self-awareness to go with the role. Something as honest as “And then I’m going to take over the world!” would never leave Peter Brabeck’s tongue.

This must be an old video – there has been a different CEO in place at Nestle since 2008-09. However, they obviously had their eyes on the prize from back there.

The joke website for Nestle Pure Life water

Now look. This Nestle Pure Life water website is like some kind of terrible joke. Or written by someone without awareness of what their words mean in the real world:

“No wonder its (sic) Pakistan’s favourite water because more people trust it than any other brand.”

Make of the page what you will. The irony is cringeworthy and yet, it’s hard to believe that they would post that page when there’s been so much publicity about how they’re getting Pakistan’s only favourite water.

What water scarcity can do for Nestle

Charles Eisenstein is a clever man. He came up with an alternative system of economics, I think. (I’m on Chapter 3 at the moment, thanks to a friend gifting me it in the spirit of the book).

He points out that for something to be made into a commodity, it must first be made scarce.

Now look: this is the incumbent CEO, Paul Bulcke explaining that in response to fears of world water shortage, “We should give water the right priority, the right value.”

Events are playing right into their hands. Is there really a water shortage, or could we manage water disparities differently, without taking Nestle’s tactics?